We will develop highly innovative materials, able to satisfy the evolving needs of customers driven by social responsibility. When designing our materials and our processes, we take in due consideration the emerging needs of our changing society, among which we like to emphasise:
- Evoled consumer needs
- New skills
- Attract new/ young generations
- Safety for workers and consumers
- New nusiness model with a positive impact on society
- Boosting local value chain competitiveness
The materials will be safe for both consumers and workers, as mycelium fabrics will be produced without using harmful chemical compounds. Furthermore, we will design a decentralized production model favouring economic growth and job creation within local value chains.
Finally, as part of My-Fi we will provide clear guidelines for policymakers and industrial stakeholders, setting new sustainability standards to facilitate the market uptake of our innovative biobased fabrics as part of the textile sector.